The Purpose
We bring our expertise in crafting custom-made, premium Italian shirts to the digital realm so that we can provide shirts which are perfectly designed for their wearer’s precise measurements and personal style.
Whether created from scratch or using an existing design, we allow customers to change all manner of details.
We’ve also brought together a carefully curated collection of over 4,000 premium fabrics. With countless combinations to choose from, almost any style imaginable can be made, for any type of body, with the perfect fit guaranteed.
A direct-to-consumer business model means that customers can expect to pay considerably less for premium quality custom-made Italian shirts.
Our Story
We are Italian custom shirtmakers.
Apposta is a shirting brand born from the meeting of long-standing manufacturing tradition and digital innovation, created to offer customers a simple and precise way to design their ideal shirt.
Apposta was founded by Gianmarco Taccaliti, a fourth-generation Italian shirtmaker, together with Gianluca Mei, a digital technology entrepreneur. Today, the brand is an integral part of Camiceria Giovanni Taccaliti Srl, a historic Italian shirtmaking company founded in 1911.
All of our shirts are made and shipped directly from our own shirt factory in Camerano, in the province of Ancona, in the Marche region of Italy, where the Taccaliti family has been producing shirts for generations. Every stage of the process, from cutting to tailoring and final shipping, is carried out in-house, ensuring full control, consistency and quality.
For decades we have worked with some of the world’s finest fabric producers, building long-term relationships based on trust, quality and continuity.
Technology is a tool for us: it allows us to make the sartorial experience accessible while preserving craftsmanship, product quality and full control over production.
Over the years, the Apposta project has received several awards, including the Netcomm Ecommerce Award 2019 and the Italian Web Award – Best Ecommerce 2012, and has been recognised as a case of excellence in applying digital innovation to a traditional manufacturing business.
Our core values are expertise, authenticity, craftsmanship, customer focus and responsible innovation.
The Shirts
Our expertise lies in crafting made to order shirts, every product which bears the Apposta label is a high-quality original, made by our expert shirtmakers in our factory in Marche, Italy.
From sustainable bio cottons which are kind to the environment to Giza cottons which are renowned for their luxury, we only use the very best quality fabrics, most of which are sourced from mills which count themselves among the best in the world.
With the Taccaliti family’s four generations of shirtmaking knowledge at our disposal, each shirt that we make reflects the tradition, dedication and care of Italian craftsmanship.
The Environment
We don't create any unnecessary products.
Sustainability is at the very core of our direct-to-consumer, on-demand business model. We only create shirts when we’re asked to, so we don’t hold unwanted or seasonal collections stocks. The Italian mills that we source many of our fabrics from are in close proximity to our factory.
All of this together means that we’re as efficient with resources and environmental impact as possible.